Deal Sheet: 2026 Sorento Hybrid EX

Kia of Wilmington · Wilmington, DE · VIN: KNDRH4JG6T5493175

Negotiation Guide

Opening Offer

$38,485

Fair Price

$39,985

Walk Away Above

$40,480

• Recent buyers paid ~$773 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,878

Est. Invoice$38,107

Holdback (est.)$1,229

MSRP (Sticker)$40,975

Asking Price$40,289

Markup-$686

Est. Dealer Margin on This Car$3,412

Percentile65% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory444 vehicles

Avg Markup (All Models)-$929

Avg Markup (Sorento Hybrid)-$605

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$987

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