Deal Sheet: 2026 Sorento Hybrid EX

Gossett Kia South · Memphis, TN · VIN: KNDRH4JG6T5458281

Negotiation Guide

Opening Offer

$38,772

Fair Price

$40,272

Walk Away Above

$40,773

• Recent buyers paid ~$773 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$37,148

Est. Invoice$38,386

Holdback (est.)$1,238

MSRP (Sticker)$41,275

Asking Price$40,339

Markup-$936

Est. Dealer Margin on This Car$3,192

Percentile38% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory298 vehicles

Avg Markup (All Models)-$945

Avg Markup (Sorento Hybrid)-$1,365

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$941

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