Negotiation Guide
Opening Offer
$40,722
Fair Price
$42,222
Walk Away Above
$42,609
- • Recent buyers paid ~$773 below MSRP
Price Breakdown
Est. Dealer Cost$38,696
Est. Invoice$39,985
Holdback (est.)$1,290
MSRP (Sticker)$42,995
Asking Price$42,224
Markup-$771
Est. Dealer Margin on This Car$3,529
Percentile49% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory498 vehicles
Avg Markup (All Models)-$752
Avg Markup (Sorento Hybrid)-$931
% Below MSRP45%
Avg Days to Sell32 days
Avg Sold Markup-$893
Cheaper Sorento Hybrid EX Inventory
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Findlay KiaLas Vegas, NV
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Findlay KiaLas Vegas, NV
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Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10052d
Kia Country of SavannahSavannah, GA
-$1,418$42,43652d