Deal Sheet: 2026 Sorento Hybrid EX

The Kia Store · Louisville, KY · VIN: KNDRH4JG1T5437452

Negotiation Guide

Opening Offer

$38,565

Fair Price

$40,065

Walk Away Above

$40,565

• Recent buyers paid ~$768 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$36,959

Est. Invoice$38,190

Holdback (est.)$1,232

MSRP (Sticker)$41,065

Asking Price$40,213

Markup-$852

Est. Dealer Margin on This Car$3,255

Percentile42% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1154

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)-$948

Avg Markup (Sorento Hybrid)-$1,190

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$929

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