Negotiation Guide
Opening Offer
$40,608
Fair Price
$42,108
Walk Away Above
$42,494
- • Recent buyers paid ~$772 below MSRP
Price Breakdown
Est. Dealer Cost$38,592
Est. Invoice$39,878
Holdback (est.)$1,286
MSRP (Sticker)$42,880
Asking Price$42,177
Markup-$703
Est. Dealer Margin on This Car$3,585
Percentile62% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1145
Avg Markup-$772
Median Markup-$720
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$758
Avg Markup (Sorento Hybrid)-$963
% Below MSRP47%
Avg Days to Sell31 days
Avg Sold Markup-$890
Cheaper Sorento Hybrid EX Inventory
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
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Findlay KiaLas Vegas, NV
-$1,534$43,0005d
Findlay KiaLas Vegas, NV
-$1,507$44,39721d
Walser KiaWayzata, MN
-$1,458$43,03640d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10049d
Kia Country of SavannahSavannah, GA
-$1,418$42,43649d