Negotiation Guide
Opening Offer
$38,585
Fair Price
$40,085
Walk Away Above
$40,580
- • Recent buyers paid ~$773 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$36,968
Est. Invoice$38,200
Holdback (est.)$1,232
MSRP (Sticker)$41,075
Asking Price$40,373
Markup-$702
Est. Dealer Margin on This Car$3,406
Percentile62% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sorento Hybrid)-$726
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$785
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Findlay KiaLas Vegas, NV
-$1,534$43,0008d
Findlay KiaLas Vegas, NV
-$1,507$44,39723d
Walser KiaWayzata, MN
-$1,458$43,03643d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10052d
Kia Country of SavannahSavannah, GA
-$1,418$42,43652d