Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line Prestige

#1 Cochran Kia of Robinson Twp · Pittsburgh, PA · VIN: KNDPZDDH4T7396120

Negotiation Guide

Opening Offer

$46,450

Fair Price

$47,950

Walk Away Above

$48,675

• Recent buyers paid ~$1,154 below MSRP
• Sitting 48 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$44,460

Est. Invoice$45,942

Holdback (est.)$1,482

MSRP (Sticker)$49,400

Asking Price$48,255

Markup-$1,145

Est. Dealer Margin on This Car$3,795

Percentile51% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold172

Avg Markup-$1,154

Median Markup-$1,229

Best Deal-$1,913

Worst Deal-$515

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory324 vehicles

Avg Markup (All Models)-$711

Avg Markup (Sportage Plug-in Hybrid)-$1,145

% Below MSRP77%

Avg Days to Sell28 days

Avg Sold Markup-$746

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