Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line Prestige

Bergstrom Kia Appleton · Appleton, WI · VIN: KNDPZDDH4T7392469

Negotiation Guide

Opening Offer

$46,965

Fair Price

$48,465

Walk Away Above

$49,173

• Recent buyers paid ~$1,150 below MSRP
• Sitting 49 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$44,892

Est. Invoice$46,388

Holdback (est.)$1,496

MSRP (Sticker)$49,880

Asking Price$48,540

Markup-$1,340

Est. Dealer Margin on This Car$3,648

Percentile15% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold200

Avg Markup-$1,150

Median Markup-$1,227

Best Deal-$1,913

Worst Deal-$515

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$1,226

Avg Markup (Sportage Plug-in Hybrid)-$1,340

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,274

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