Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line Prestige

Jim Ellis Kia of Kennesaw · Kennesaw, GA · VIN: KNDPZDDH4T7320624

Negotiation Guide

Opening Offer

$46,811

Fair Price

$48,311

Walk Away Above

$49,018

• Recent buyers paid ~$1,150 below MSRP
• Sitting 49 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$44,753

Est. Invoice$46,244

Holdback (est.)$1,492

MSRP (Sticker)$49,725

Asking Price$49,115

Markup-$610

Est. Dealer Margin on This Car$4,363

Percentile92% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold200

Avg Markup-$1,150

Median Markup-$1,227

Best Deal-$1,913

Worst Deal-$515

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory416 vehicles

Avg Markup (All Models)-$648

Avg Markup (Sportage Plug-in Hybrid)-$1,060

% Below MSRP61%

Avg Days to Sell33 days

Avg Sold Markup-$756

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