Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line Prestige

University Kia · Durham, NC · VIN: KNDPZDDH2T7328219

Negotiation Guide

Opening Offer

$46,498

Fair Price

$47,998

Walk Away Above

$48,704

• Recent buyers paid ~$1,150 below MSRP
• Sitting 49 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$44,469

Est. Invoice$45,951

Holdback (est.)$1,482

MSRP (Sticker)$49,410

Asking Price$48,851

Markup-$559

Est. Dealer Margin on This Car$4,382

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold200

Avg Markup-$1,150

Median Markup-$1,227

Best Deal-$1,913

Worst Deal-$515

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory356 vehicles

Avg Markup (All Models)-$713

Avg Markup (Sportage Plug-in Hybrid)-$559

% Below MSRP70%

Avg Days to Sell27 days

Avg Sold Markup-$806

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