Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line Prestige

Williamsburg Kia · Williamsburg, VA · VIN: KNDPZDDH1T7404576

Negotiation Guide

Opening Offer

$46,730

Fair Price

$48,230

Walk Away Above

$48,805

• Recent buyers paid ~$1,150 below MSRP

Price Breakdown

Est. Dealer Cost$44,442

Est. Invoice$45,923

Holdback (est.)$1,481

MSRP (Sticker)$49,380

Asking Price$48,354

Markup-$1,026

Est. Dealer Margin on This Car$3,912

Percentile58% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold200

Avg Markup-$1,150

Median Markup-$1,227

Best Deal-$1,913

Worst Deal-$515

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$904

Avg Markup (Sportage Plug-in Hybrid)-$1,026

% Below MSRP30%

Avg Days to Sell34 days

Avg Sold Markup-$904

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