Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line

Bulldog Kia · Athens, GA · VIN: KNDPYDDH8T7324985

Negotiation Guide

Opening Offer

$40,302

Fair Price

$41,802

Walk Away Above

$42,226

• Recent buyers paid ~$559 below MSRP
• Sitting 47 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$38,385

Est. Invoice$39,665

Holdback (est.)$1,280

MSRP (Sticker)$42,650

Asking Price$42,579

Markup-$71

Est. Dealer Margin on This Car$4,194

Percentile96% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup-$559

Median Markup-$648

Best Deal-$1,203

Worst Deal-$7

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)-$608

Avg Markup (Sportage Plug-in Hybrid)-$71

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$701

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