Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line

Rick Case Kia · Duluth, GA · VIN: KNDPYDDH4T7368871

Negotiation Guide

Opening Offer

$40,282

Fair Price

$41,782

Walk Away Above

$42,206

• Recent buyers paid ~$559 below MSRP
• Sitting 47 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$38,367

Est. Invoice$39,646

Holdback (est.)$1,279

MSRP (Sticker)$42,630

Asking Price$42,563

Markup-$67

Est. Dealer Margin on This Car$4,196

Percentile97% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold212

Avg Markup-$559

Median Markup-$648

Best Deal-$1,203

Worst Deal-$7

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)-$613

Avg Markup (Sportage Plug-in Hybrid)-$67

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$648

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