Deal Sheet: 2026 Sportage Plug-in Hybrid X-Line

Bulldog Kia · Athens, GA · VIN: KNDPYDDH2T7322780

Negotiation Guide

Opening Offer

$40,314

Fair Price

$41,814

Walk Away Above

$42,232

• Recent buyers paid ~$557 below MSRP
• Sitting 48 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,385

Est. Invoice$39,665

Holdback (est.)$1,280

MSRP (Sticker)$42,650

Asking Price$42,579

Markup-$71

Est. Dealer Margin on This Car$4,194

Percentile96% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold183

Avg Markup-$557

Median Markup-$648

Best Deal-$1,203

Worst Deal-$7

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)-$608

Avg Markup (Sportage Plug-in Hybrid)-$71

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$701

Cheaper Sportage Plug-in Hybrid X-Line Inventory

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Tom Dolan's Reno KiaReno, NV

-$1,144$41,91111d

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-$1,144$41,91148d

Folsom Lake KiaFolsom, CA

-$1,135$41,58030d