Deal Sheet: 2026 Sportage Hybrid SX Prestige

Columbia Kia · Columbia, CT · VIN: KNDPXDDGXT7401317

Negotiation Guide

Opening Offer

$39,606

Fair Price

$41,106

Walk Away Above

$41,705

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,075

Est. Invoice$39,344

Holdback (est.)$1,269

MSRP (Sticker)$42,305

Asking Price$41,244

Markup-$1,061

Est. Dealer Margin on This Car$3,170

Percentile76% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory142 vehicles

Avg Markup (All Models)-$733

Avg Markup (Sportage Hybrid)-$785

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$685

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