Deal Sheet: 2026 Sportage Hybrid SX Prestige

Executive Kia · Wallingford, CT · VIN: KNDPXDDGXT7394630

Negotiation Guide

Opening Offer

$40,258

Fair Price

$41,758

Walk Away Above

$42,356

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,660

Est. Invoice$39,948

Holdback (est.)$1,289

MSRP (Sticker)$42,955

Asking Price$41,837

Markup-$1,118

Est. Dealer Margin on This Car$3,178

Percentile60% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory534 vehicles

Avg Markup (All Models)-$865

Avg Markup (Sportage Hybrid)-$710

% Below MSRP46%

Avg Days to Sell33 days

Avg Sold Markup-$883

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