Deal Sheet: 2026 Sportage Hybrid SX Prestige

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: KNDPXDDGXT7366651

Negotiation Guide

Opening Offer

$41,319

Fair Price

$42,819

Walk Away Above

$43,539

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$39,834

Est. Invoice$41,162

Holdback (est.)$1,328

MSRP (Sticker)$44,260

Asking Price$43,137

Markup-$1,123

Est. Dealer Margin on This Car$3,303

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)-$544

Avg Markup (Sportage Hybrid)-$478

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$602

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