Deal Sheet: 2026 Sportage Hybrid SX Prestige

Danbury Kia · Danbury, CT · VIN: KNDPXDDGXT7352409

Negotiation Guide

Opening Offer

$40,203

Fair Price

$41,703

Walk Away Above

$42,301

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,610

Est. Invoice$39,897

Holdback (est.)$1,287

MSRP (Sticker)$42,900

Asking Price$41,802

Markup-$1,098

Est. Dealer Margin on This Car$3,192

Percentile64% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$817

Avg Markup (Sportage Hybrid)-$806

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$902

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