Deal Sheet: 2026 Sportage Hybrid SX Prestige

Hertrich Kia Easton · Easton, MD · VIN: KNDPXDDGXT7324822

Negotiation Guide

Opening Offer

$39,672

Fair Price

$41,172

Walk Away Above

$41,901

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,367

Est. Invoice$39,646

Holdback (est.)$1,279

MSRP (Sticker)$42,630

Asking Price$41,346

Markup-$1,284

Est. Dealer Margin on This Car$2,979

Percentile35% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,215

Avg Markup (Sportage Hybrid)-$1,154

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,387

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