Deal Sheet: 2026 Sportage Hybrid SX Prestige

Coughlin Kia of Lancaster · Lancaster, OH · VIN: KNDPXDDGXT7293927

Negotiation Guide

Opening Offer

$39,628

Fair Price

$41,128

Walk Away Above

$41,856

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,327

Est. Invoice$39,604

Holdback (est.)$1,278

MSRP (Sticker)$42,585

Asking Price$41,290

Markup-$1,295

Est. Dealer Margin on This Car$2,964

Percentile35% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$776

Avg Markup (Sportage Hybrid)-$923

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$855

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