Deal Sheet: 2027 Sportage Hybrid SXP

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: KNDPXDDG9V7410349

Negotiation Guide

Opening Offer

$39,810

Fair Price

$41,310

Walk Away Above

$42,095

• Recent buyers paid ~$1,141 below MSRP
• Sitting 14 days (avg 7) — extra leverage

Price Breakdown

Est. Dealer Cost$38,592

Est. Invoice$39,878

Holdback (est.)$1,286

MSRP (Sticker)$42,880

Asking Price$41,787

Markup-$1,093

Est. Dealer Margin on This Car$3,195

Percentile57% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold12

Avg Markup-$1,141

Median Markup-$1,076

Best Deal-$1,552

Worst Deal-$865

% Sold Below MSRP100%

Avg Days to Sell7 days

Dealer Profile

Inventory486 vehicles

Avg Markup (All Models)-$900

Avg Markup (Sportage Hybrid)-$904

% Below MSRP31%

Avg Days to Sell33 days

Avg Sold Markup-$880

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