Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: KNDPXDDG9T7399513

Negotiation Guide

Opening Offer

$40,401

Fair Price

$41,901

Walk Away Above

$42,500

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,790

Est. Invoice$40,083

Holdback (est.)$1,293

MSRP (Sticker)$43,100

Asking Price$41,971

Markup-$1,129

Est. Dealer Margin on This Car$3,181

Percentile56% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$815

Avg Markup (Sportage Hybrid)-$939

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$795

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