Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG9T7399351

This Is Already a Great Deal

Opening Offer

$40,000

Asking Price

$41,237

Max Price

$41,237

• Recent buyers paid ~$1,197 below MSRP
• Asking price is already $336 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,493

Est. Invoice$39,776

Holdback (est.)$1,283

MSRP (Sticker)$42,770

Asking Price$41,237

Markup-$1,533

Est. Dealer Margin on This Car$2,744

Percentile18% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$1,074

Avg Markup (Sportage Hybrid)-$1,210

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,043

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