Deal Sheet: 2026 Sportage Hybrid SX Prestige

Germain Kia of Columbus · Columbus, OH · VIN: KNDPXDDG9T7395851

Negotiation Guide

Opening Offer

$40,631

Fair Price

$42,131

Walk Away Above

$42,730

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,997

Est. Invoice$40,297

Holdback (est.)$1,300

MSRP (Sticker)$43,330

Asking Price$42,153

Markup-$1,177

Est. Dealer Margin on This Car$3,156

Percentile43% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory594 vehicles

Avg Markup (All Models)-$767

Avg Markup (Sportage Hybrid)-$808

% Below MSRP74%

Avg Days to Sell32 days

Avg Sold Markup-$790

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