Deal Sheet: 2026 Sportage Hybrid SX Prestige

Pride Kia · Lynn, MA · VIN: KNDPXDDG9T7393551

Negotiation Guide

Opening Offer

$40,478

Fair Price

$41,978

Walk Away Above

$42,576

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$42,023

Markup-$1,152

Est. Dealer Margin on This Car$3,166

Percentile51% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$787

Avg Markup (Sportage Hybrid)-$726

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$776

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