Deal Sheet: 2026 Sportage Hybrid SX Prestige

Danbury Kia · Danbury, CT · VIN: KNDPXDDG9T7374448

Negotiation Guide

Opening Offer

$39,983

Fair Price

$41,483

Walk Away Above

$42,081

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,412

Est. Invoice$39,692

Holdback (est.)$1,280

MSRP (Sticker)$42,680

Asking Price$41,558

Markup-$1,122

Est. Dealer Margin on This Car$3,146

Percentile59% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$817

Avg Markup (Sportage Hybrid)-$806

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$902

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