Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDPXDDG9T7353647

Negotiation Guide

Opening Offer

$40,576

Fair Price

$42,076

Walk Away Above

$42,676

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$42,116

Markup-$1,159

Est. Dealer Margin on This Car$3,169

Percentile48% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (Sportage Hybrid)-$960

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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