Deal Sheet: 2026 Sportage Hybrid SX Prestige

Sooner Kia of Norman · Norman, OK · VIN: KNDPXDDG9T7345385

Negotiation Guide

Opening Offer

$39,891

Fair Price

$41,391

Walk Away Above

$42,103

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,534

Est. Invoice$39,818

Holdback (est.)$1,284

MSRP (Sticker)$42,815

Asking Price$41,672

Markup-$1,143

Est. Dealer Margin on This Car$3,139

Percentile54% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory639 vehicles

Avg Markup (All Models)-$754

Avg Markup (Sportage Hybrid)-$746

% Below MSRP39%

Avg Days to Sell36 days

Avg Sold Markup-$794

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