Deal Sheet: 2026 Sportage Hybrid SX Prestige

Felton Holly Kia · Felton, DE · VIN: KNDPXDDG9T7325380

Negotiation Guide

Opening Offer

$40,084

Fair Price

$41,584

Walk Away Above

$42,295

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,705

Est. Invoice$39,995

Holdback (est.)$1,290

MSRP (Sticker)$43,005

Asking Price$41,657

Markup-$1,348

Est. Dealer Margin on This Car$2,953

Percentile33% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$1,054

Avg Markup (Sportage Hybrid)-$1,143

% Below MSRP52%

Avg Days to Sell30 days

Avg Sold Markup-$1,172

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