Deal Sheet: 2026 Sportage Hybrid SX Prestige

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: KNDPXDDG8T7368981

Negotiation Guide

Opening Offer

$40,032

Fair Price

$41,532

Walk Away Above

$42,251

• Recent buyers paid ~$1,197 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,673

Est. Invoice$39,962

Holdback (est.)$1,289

MSRP (Sticker)$42,970

Asking Price$41,802

Markup-$1,168

Est. Dealer Margin on This Car$3,129

Percentile46% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$981

Avg Markup (Sportage Hybrid)-$811

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$964

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