Deal Sheet: 2026 Sportage Hybrid SX Prestige

Rusty Wallace Kia of Knoxville · Knoxville, TN · VIN: KNDPXDDG8T7351081

Negotiation Guide

Opening Offer

$39,612

Fair Price

$41,112

Walk Away Above

$41,821

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,277

Est. Invoice$39,553

Holdback (est.)$1,276

MSRP (Sticker)$42,530

Asking Price$41,252

Markup-$1,278

Est. Dealer Margin on This Car$2,975

Percentile36% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory330 vehicles

Avg Markup (All Models)-$1,143

Avg Markup (Sportage Hybrid)-$993

% Below MSRP45%

Avg Days to Sell35 days

Avg Sold Markup-$1,120

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