Deal Sheet: 2026 Sportage Hybrid SX Prestige

Bridgewater Kia · Bridgewater, NJ · VIN: KNDPXDDG8T7346687

Negotiation Guide

Opening Offer

$40,294

Fair Price

$41,794

Walk Away Above

$42,512

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,907

Est. Invoice$40,204

Holdback (est.)$1,297

MSRP (Sticker)$43,230

Asking Price$42,080

Markup-$1,150

Est. Dealer Margin on This Car$3,173

Percentile52% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$861

Avg Markup (Sportage Hybrid)-$951

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$878

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