Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG8T7336693

Negotiation Guide

Opening Offer

$39,985

Fair Price

$41,485

Walk Away Above

$42,195

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,615

Est. Invoice$39,902

Holdback (est.)$1,287

MSRP (Sticker)$42,905

Asking Price$41,563

Markup-$1,342

Est. Dealer Margin on This Car$2,949

Percentile34% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sportage Hybrid)-$1,206

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,040

Cheaper Sportage Hybrid SX Prestige Inventory

Hertrich Kia EastonEaston, MD

-$1,805$42,30445d

Paramount Kia of AshevilleAsheville, NC

-$1,744$42,60150d

Viva KiaEl Paso, TX

-$1,744$42,61650d

Folsom Lake KiaFolsom, CA

-$1,742$42,58350d

Casa KiaEl Paso, TX

-$1,730$42,18550d

United KiaImperial, CA

-$1,721$42,58850d

My KiaSalinas, CA

-$1,714$42,45150d

Palm Springs KiaCathedral City, CA

-$1,714$42,45150d

Palm Springs KiaCathedral City, CA

-$1,714$42,45150d

Palm Springs KiaCathedral City, CA

-$1,703$42,39750d