Deal Sheet: 2026 Sportage Hybrid SX Prestige

Lou Sobh Kia · Cumming, GA · VIN: KNDPXDDG8T7318663

Negotiation Guide

Opening Offer

$39,255

Fair Price

$40,755

Walk Away Above

$41,482

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$37,989

Est. Invoice$39,255

Holdback (est.)$1,266

MSRP (Sticker)$42,210

Asking Price$40,938

Markup-$1,272

Est. Dealer Margin on This Car$2,949

Percentile36% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)-$775

Avg Markup (Sportage Hybrid)-$530

% Below MSRP61%

Avg Days to Sell28 days

Avg Sold Markup-$895

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