Deal Sheet: 2026 Sportage Hybrid SX Prestige

Altoona Courtesy Kia · Altoona, PA · VIN: KNDPXDDG8T7308229

Negotiation Guide

Opening Offer

$40,119

Fair Price

$41,619

Walk Away Above

$42,350

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,772

Est. Invoice$40,064

Holdback (est.)$1,292

MSRP (Sticker)$43,080

Asking Price$41,710

Markup-$1,370

Est. Dealer Margin on This Car$2,938

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Sportage Hybrid)-$1,064

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,160

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