Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: KNDPXDDG7T7401727

Negotiation Guide

Opening Offer

$40,103

Fair Price

$41,603

Walk Away Above

$42,201

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,520

Est. Invoice$39,804

Holdback (est.)$1,284

MSRP (Sticker)$42,800

Asking Price$41,707

Markup-$1,093

Est. Dealer Margin on This Car$3,187

Percentile69% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$808

Avg Markup (Sportage Hybrid)-$974

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$802

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