Deal Sheet: 2026 Sportage Hybrid SX Prestige

Williamsburg Kia · Williamsburg, VA · VIN: KNDPXDDG7T7397839

Negotiation Guide

Opening Offer

$40,207

Fair Price

$41,707

Walk Away Above

$42,303

• Recent buyers paid ~$1,193 below MSRP

Price Breakdown

Est. Dealer Cost$38,610

Est. Invoice$39,897

Holdback (est.)$1,287

MSRP (Sticker)$42,900

Asking Price$41,791

Markup-$1,109

Est. Dealer Margin on This Car$3,181

Percentile61% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$904

Avg Markup (Sportage Hybrid)-$832

% Below MSRP30%

Avg Days to Sell34 days

Avg Sold Markup-$908

Cheaper Sportage Hybrid SX Prestige Inventory

Hertrich Kia EastonEaston, MD

-$1,805$42,30442d

Greenway Kia West Palm BeachWest Palm Beach, FL

-$1,765$42,10910d

Paramount Kia of AshevilleAsheville, NC

-$1,744$42,60147d

Viva KiaEl Paso, TX

-$1,744$42,61647d

Folsom Lake KiaFolsom, CA

-$1,742$42,58347d

Casa KiaEl Paso, TX

-$1,730$42,18547d

United KiaImperial, CA

-$1,721$42,58847d

My KiaSalinas, CA

-$1,714$42,45147d

Palm Springs KiaCathedral City, CA

-$1,714$42,45147d

Palm Springs KiaCathedral City, CA

-$1,714$42,45147d