Deal Sheet: 2026 Sportage Hybrid SX Prestige

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPXDDG7T7397064

This Is Already a Great Deal

Opening Offer

$40,371

Asking Price

$41,620

Max Price

$41,620

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage
• Asking price is already $120 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$41,620

Markup-$1,555

Est. Dealer Margin on This Car$2,763

Percentile13% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage Hybrid)-$945

% Below MSRP54%

Avg Days to Sell30 days

Avg Sold Markup-$1,270

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