Deal Sheet: 2026 Sportage Hybrid SX Prestige

Coughlin Kia of Dublin · Dublin, OH · VIN: KNDPXDDG7T7374688

Negotiation Guide

Opening Offer

$40,895

Fair Price

$42,395

Walk Away Above

$43,127

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$39,474

Est. Invoice$40,790

Holdback (est.)$1,316

MSRP (Sticker)$43,860

Asking Price$42,607

Markup-$1,253

Est. Dealer Margin on This Car$3,133

Percentile37% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$777

Avg Markup (Sportage Hybrid)-$721

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$872

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