Deal Sheet: 2026 Sportage Hybrid SX Prestige

Step One Kia Fort Walton Beach · Ft. Walton Beach, FL · VIN: KNDPXDDG7T7358359

Negotiation Guide

Opening Offer

$39,101

Fair Price

$40,601

Walk Away Above

$41,328

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$37,850

Est. Invoice$39,111

Holdback (est.)$1,262

MSRP (Sticker)$42,055

Asking Price$40,809

Markup-$1,246

Est. Dealer Margin on This Car$2,960

Percentile37% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory479 vehicles

Avg Markup (All Models)-$1,152

Avg Markup (Sportage Hybrid)-$1,005

% Below MSRP52%

Avg Days to Sell33 days

Avg Sold Markup-$1,202

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