Deal Sheet: 2026 Sportage Hybrid SX Prestige

Rountree-Moore Kia · Lake City, FL · VIN: KNDPXDDG7T7331808

Negotiation Guide

Opening Offer

$38,882

Fair Price

$40,382

Walk Away Above

$41,109

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$37,652

Est. Invoice$38,907

Holdback (est.)$1,255

MSRP (Sticker)$41,835

Asking Price$40,627

Markup-$1,208

Est. Dealer Margin on This Car$2,976

Percentile39% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$1,264

Avg Markup (Sportage Hybrid)-$1,118

% Below MSRP30%

Avg Days to Sell38 days

Avg Sold Markup-$1,272

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