Negotiation Guide
Opening Offer
$38,471
Fair Price
$39,971
Walk Away Above
$41,476
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$38,682
Est. Invoice$39,971
Holdback (est.)$1,289
MSRP (Sticker)$42,980
Asking Price$41,482
Markup-$1,498
Est. Dealer Margin on This Car$2,800
Percentile13% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,103
Avg Markup (Sportage Hybrid)-$1,209
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,158
Cheaper Sportage Hybrid SXP Inventory
Garvey KiaQueensbury, NY
-$1,666$41,4185d
Springfield KiaSpringfield, MO
-$1,596$41,8941d
Springfield KiaSpringfield, MO
-$1,596$41,8943d
Kia of ManhattanManhattan, KS
-$1,591$41,9193d
Community Kia of BloomingtonBloomington, IN
-$1,588$41,8571d
Lou Fusz Kia of EvansvilleEvansville, IN
-$1,582$41,8281d
Bergstrom Kia AppletonAppleton, WI
-$1,582$41,8283d
Bergstrom Kia AppletonAppleton, WI
-$1,582$41,8281d
Bergstrom Kia AppletonAppleton, WI
-$1,582$41,8281d
Bergstrom Kia AppletonAppleton, WI
-$1,582$41,8281d