Deal Sheet: 2026 Sportage Hybrid SX Prestige

Executive Kia · Wallingford, CT · VIN: KNDPXDDG6T7401346

Negotiation Guide

Opening Offer

$40,261

Fair Price

$41,761

Walk Away Above

$42,360

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,664

Est. Invoice$39,953

Holdback (est.)$1,289

MSRP (Sticker)$42,960

Asking Price$41,853

Markup-$1,107

Est. Dealer Margin on This Car$3,189

Percentile61% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory506 vehicles

Avg Markup (All Models)-$856

Avg Markup (Sportage Hybrid)-$712

% Below MSRP49%

Avg Days to Sell33 days

Avg Sold Markup-$891

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