Deal Sheet: 2026 Sportage Hybrid SX Prestige

Greenway Kia Rivergate · Madison, TN · VIN: KNDPXDDG6T7395323

Negotiation Guide

Opening Offer

$40,458

Fair Price

$41,958

Walk Away Above

$42,556

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,840

Est. Invoice$40,134

Holdback (est.)$1,295

MSRP (Sticker)$43,155

Asking Price$42,005

Markup-$1,150

Est. Dealer Margin on This Car$3,166

Percentile53% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory455 vehicles

Avg Markup (All Models)-$624

Avg Markup (Sportage Hybrid)-$760

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup-$712

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