Deal Sheet: 2026 Sportage Hybrid SX Prestige

Jeff Wyler Kia · Springfield, OH · VIN: KNDPXDDG6T7376450

Negotiation Guide

Opening Offer

$40,964

Fair Price

$42,464

Walk Away Above

$43,197

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$39,537

Est. Invoice$40,855

Holdback (est.)$1,318

MSRP (Sticker)$43,930

Asking Price$42,656

Markup-$1,274

Est. Dealer Margin on This Car$3,119

Percentile36% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)-$975

Avg Markup (Sportage Hybrid)-$1,014

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,001

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