Deal Sheet: 2026 Sportage Hybrid SX Prestige

Sterling Kia · Bryan, TX · VIN: KNDPXDDG6T7337566

Negotiation Guide

Opening Offer

$40,025

Fair Price

$41,525

Walk Away Above

$42,255

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,687

Est. Invoice$39,976

Holdback (est.)$1,290

MSRP (Sticker)$42,985

Asking Price$41,629

Markup-$1,356

Est. Dealer Margin on This Car$2,943

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$1,223

Avg Markup (Sportage Hybrid)-$1,048

% Below MSRP63%

Avg Days to Sell35 days

Avg Sold Markup-$1,284

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