Deal Sheet: 2026 Sportage Hybrid SX Prestige

First Team Kia · Suffolk, VA · VIN: KNDPXDDG6T7336739

Negotiation Guide

Opening Offer

$40,015

Fair Price

$41,515

Walk Away Above

$42,245

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,678

Est. Invoice$39,967

Holdback (est.)$1,289

MSRP (Sticker)$42,975

Asking Price$41,865

Markup-$1,110

Est. Dealer Margin on This Car$3,188

Percentile61% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)-$826

Avg Markup (Sportage Hybrid)-$1,110

% Below MSRP31%

Avg Days to Sell34 days

Avg Sold Markup-$839

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