Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of Rainbow City · Rainbow City, AL · VIN: KNDPXDDG6T7318208

Negotiation Guide

Opening Offer

$39,512

Fair Price

$41,012

Walk Away Above

$41,721

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,187

Est. Invoice$39,460

Holdback (est.)$1,273

MSRP (Sticker)$42,430

Asking Price$41,180

Markup-$1,250

Est. Dealer Margin on This Car$2,993

Percentile37% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$1,056

Avg Markup (Sportage Hybrid)-$938

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,035

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