Deal Sheet: 2026 Sportage Hybrid SX Prestige

Altoona Courtesy Kia · Altoona, PA · VIN: KNDPXDDG6T7289776

Negotiation Guide

Opening Offer

$40,245

Fair Price

$41,745

Walk Away Above

$42,462

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,862

Est. Invoice$40,157

Holdback (est.)$1,295

MSRP (Sticker)$43,180

Asking Price$41,804

Markup-$1,376

Est. Dealer Margin on This Car$2,942

Percentile32% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$1,170

Avg Markup (Sportage Hybrid)-$1,064

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,160

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