Deal Sheet: 2026 Sportage Hybrid SX Prestige

Southern Kia Virginia Beach · Virginia Beach, VA · VIN: KNDPXDDG5T7401189

Negotiation Guide

Opening Offer

$40,602

Fair Price

$42,102

Walk Away Above

$42,698

• Recent buyers paid ~$1,193 below MSRP

Price Breakdown

Est. Dealer Cost$38,966

Est. Invoice$40,264

Holdback (est.)$1,299

MSRP (Sticker)$43,295

Asking Price$42,123

Markup-$1,172

Est. Dealer Margin on This Car$3,158

Percentile44% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$809

Avg Markup (Sportage Hybrid)-$676

% Below MSRP45%

Avg Days to Sell26 days

Avg Sold Markup-$776

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